To personalize an email in Gmail with a recipient's name add the following merge tag to your email using the *Name* button on the editor.:
- Open the text block to edit and click the *More* button on the editor
- Click the *Name* button and %(first_name | fallback:"REPLACE THIS"}% will be inserted in the body text. The first name of the recipient will be inserted into the email.
- Edit the *fallback* by deleting *REPLACE THIS* with something like "There". This will appear if no name if available for the recipients first name. You can also leave the fallback as is and a blank will be inserted for the name.
- Note: when you Preview your email you'll see a sample name called *John Doe*. We suggest you send a text email to so how it looks with your own name.
Using Hi %(first_name | fallback:"There"}% would address all emails as Hi Jane, Hi John, etc if the contact has a name or Hi There if no name is available.
The final email will look like follows (if recipient has no first name listed in Google Contacts *Phil* will be replaced with *There*:
(Tags: mail merge, merge tag, personal, personalization)