The Flashissue DMARC setting can help deliverability of your emails if your organization has published a DMARC policy. A DMARC policy is an email authentication measure used by some organizations to stop fraudulent emails. If this policy is in place sometimes emails you send via Flashissue - and other email service providers - may be flagged as fraudulent even when they are legitimate emails. This can result in your emails ending up in the Spam folder or getting blocked altogether.
What can you do to prevent this?
Flashissue has a user setting called *Auto domain switching (DMARC)*. When enabled this will ensure that your emails are no longer blocked by DMARC. You can enable this feature from Settings on the Flashissue drop down menu.
What happens once I enable the DMARC feature?
Most recipients will not even see any difference but here’s what we do. We slightly modify the *From* email address you use to send emails. Let’s say that the email you use to send emails on Flashissue is Rodney@rantertrucks.com (this is typically your Google login email). Normally when you send a campaign the *From* the recipient of your emails sees the following:
Once you have the DMARC feature enabled we make a small adjustment to the *From* address of your email. When the recipient receives your email the her email server checks your email for DMARC compliance. The new *From* address does not get rejected for DMARC and you email is delivered.
If the DMARC setting is enabled does this affect all the emails I send?
Yes, all campaigns you send to above 15 recipients will use this new *From* address. Campaigns sent to 15 people or less are not affected by the DMARC feature since these emails are delivered directly via your Gmail account and not the Flashissue servers.
What happens when a recipient replies to one of my emails?
We got you covered here? If a recipient replies to one of your emails we will default the reply address to the one you used to send the email campaign from Flashissue. In our example, the reply address would be Rodney@rantertrucks.com (and not email@example.com).
If you’d like to learn more in general about DMARC you can visit DMARC.org